Johnny Was

I have had the pleasure of working with Johnny Was in both a full time and freelance capacity. Over the course of the past 5 years, we have introduced the Johnny Was customer to a more holistic shopping experience by expanding their range of products and brands available both in-store and online. We started with a sustainable, made in the USA, line of basic pieces to pair back with their well known array of colorful prints and embroidered apparel. We then looked at other ways to elevate the brand as a whole so that we could scale their offering for a more global customer. The question we began to ask was "What lifestyle does Johnny Was emanate?" and our answer came by developing small capsule collections in different, non-apparel categories. From accented table settings, to romantic bedroom linens, to fun pet accessories, the Johnny Was customer now only needs to find a JW store or check online for everything they need to inject beauty, color, and timelessness into their every day life.